4id Solutions appoints new CEO looks to expand into US

4id Solutions has announced the appointment of Christian Broadhurst as CEO.

Mr Broadhurst joins 4id Solutions after a banking career spanning seventeen years, most recently with the Commonwealth Bank as Relationship Executive specialising in corporate finance.

In making the announcement Bruce Heenan, 4id Solutions Founder and Manager Director said, “Christian’s expertise in leading specialised transaction teams for financing acquisitions and major strategic changes has consistently driven growth and innovation across various industries and will play a pivotal role in our strategic direction.’

Tracking and Tracing Technology has seen significant progression with the wider adoption of Artificial Intelligence making the raw data of tracking and tracing physical items more valuable. Arguably the largest uptake is related to waste prevention via inventory management solutions. 

By embedding paper thin RFID tags and reader systems, businesses can prevent loss of misplaced/disposed/stolen equipment and products to save significant cost and prevent potential environmental impact. 

The same systems can further enhance the consumer experience beyond cost through education or marketing by embedding product education or shopping card features into a tap location on a single product or creating an automated checkout process in a physical store. At the same time these systems have the capability to lock down the full lifecycle of a product to trace origins, location and data for regulatory compliance, manufacturing process efficiency or proving up the environmental circular economy.

The use cases are as wide as can be imagined embedding tracking and tracing into tags or labels.

US expansion

4id Solutions is currently exploring options for a manufacturing facility to be established on the east coast of the US.  

This has been driven by 4id's world leading reputation for quality and accuracy, built from over 20 years’ experience and relationships developed by the Hegans. 

Mr Hegan said that partnerships in the US have presented opportunities that currently are difficult to take advantage of due to freight timeframes and costs.

“It is very important to note, we still forecast our growth in the Australian market and subsequent expansion of the Wyong operation coupled with a strategy for Wyong to be the hub for innovation and development for the greater business,” he said.

Compliance continues to be the greatest market demand, with the ability to trace the lineage of an item and protect it's integrity using RFID or NFC technology. 

Beyond governance the Australian market is seeing a shift towards supply chain and inventory management enhancement. The efficiency gains benefit manufacturing costs, speed to market, enhanced buying experience and as such potential consumer savings